This project is based around collaboration that approaches the needs of the new consumer attitude and embraces “the end of ownership” as a central ethos. The following slides show a portfolio based around a collaboration with the established brand Patagonia and the conceptual brand Tourdrobe. Looking at a brand audit, business case, brand identity and a communications narrative.
This project is based around collaboration that approaches the needs of the new consumer attitude and embraces “the end of ownership” as a central ethos. The following slides show a portfolio based around a collaboration with the established brand Patagonia and the conceptual brand Tourdrobe. Looking at a brand audit, business case, brand identity and a communications narrative.